This week on Property Edge, Oriel Morrison and Ben Gaze discuss the details of the Australian government’s HomeBuilder stimulus package and whether it will revitalize the construction sector as intended, amid questions around eligibility criteria.

Rhys Rogers, Founder and CEO of Sydney-based startup, Beforeyoubid joins Oriel and Ben to share exciting news of the company’s recent oversubscribed Series A fundraising and new staffing appointments including the hiring of older brother Jordan, to build out the team.

Starting out just four and a half years ago in his mother’s garage, the company is enjoying a rapid growth trajectory as it makes pre-property-purchase reports such as pest and building inspections more affordable for buyers.

Greg McCutcheon, CEO at multi-facet digital solution provider Plezzel takes us through the customer experience cycle, how that has changed in the online era and how the COVID-19 lockdown created a captive audience across social media platforms. 

With the shifting landscape of property advertising toward a more personalized experience online, McCutcheon sees that transformation taking a step further in the direction of social media platforms rather than conventional individual websites. Forecasting this shift around 5 years ago, Plezzel has been working toward perfecting that experience, targeting and nurturing that particular audience of buyers through the agency brand.

Property Edge airs each Wednesday at 7pm, exclusively on PropertyTV.io