Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. During her tenure as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company, the company was the top producing company per agent in the United States.
With over 1,000 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She is also the author of six books including her latest release, The PQ Factor, Stop Resisting and Start Persisting (May 2017). Her other books include Waging War on Real Estate’s Discounters, Real Estate Dough: Your Recipe for Real Estate Success—the #1 best selling book at NAR 2008 and her most recent book with Byron Van Arsdale, No More Lame Conference Calls: The Six Principles You Need to Lead Great Meetings (2011).
Her New and Experienced Training Programs are recognized as the gold standard in the real industry as the most comprehensive and up-to-date online and face-to-face training available today. Bernice’s Annual Awesome Females in Real Estate conference brings together real estate’s leading women to help them meet the exclusive challenges they face as industry leaders.