Patrick O’Grady is the CEO of AgentBright, a next-generation CRM software built especially for real estate agents. AgentBright helps real estate professionals manage their businesses without the fuss. It automates an agent’s day, increases their pipeline, helps them close more business, and is incredibly simple to use. In this video, Patrick explains how AgentBright is the better CRM.
It’s all yours
Most CRMs are like digital filing cabinets—they sit in the corner, you put data in, and when you need something, you take it out. Patrick O’Grady and his team wanted to make the process smarter and more convenient instead of just being a “monolith of information”.
In creating the framework for AgentBright, his team was actually inspired by dating software. The user inputs their preferences—what they like and what they don’t like—then the app
fine-tunes user experience further based on their app behavior.
The result was like having a coach at your beck and call.
AgentBright makes it as easy as possible for agents to improve their relationships with their customers. It brings in information from social media, keeps track of emails, and uses algorithms to check how valuable a potential contact is to an agent.
“There are a lot of great tools out there,” Patrick O’Grady says. “But it takes a lot of work, a lot of elbow grease.” One of their main goals was to reduce the effort the process takes. The app is meant to gently remind agents that they have missed a call or have a meeting coming up.
The study of habits
As a follower of the study of habits, Patrick made AgentBright so agents can have a consistent and friendly framework to follow. When agents do this every day, they learn essential habits that will help them get better at their craft and establish a brand for themselves.
It’s a virtual coach and a virtual assistant in one.
14 day free trials for AgentBright can be found at their website, www.agentbright.com.