Paul Ringon is the principal and team leader at The Ringon Group, a straightforward and hands-on real estate group. In his segment, he discusses what he looks for when hiring top performers and how unnecessary fluff can make agents lose buyers.
The “No B.S. Approach”
At the moment, The Ringon Group doesn’t label any particular associate as “buyers-only” or “sellers only”. Each associate may be assigned to any buyer or seller so they cover all bases. Some people may argue that it isn’t efficient, but Paul assets that the process is working for them. Furthermore, it all ties in to the brand’s “No B.S. approach” as working for both buyers and sellers makes their whole process more transparent.
Paul developed the approach after 6 years of being frustrated by the unprofessionalism of some real estate agents and brokers in the industry: taking low-resolution pictures with a cellphone, photos with the toilet seat up, etc. After all, they’re making around $30,000 on a sale and they can’t even spare the moment to answer their phones or refuse to communicate by anything other than email.
In establishing the Ringon Group, Paul wanted to eliminate that BS and give customers a great real estate experience that doesn’t fool, overhype, or turn-off customers.
What makes a top performer
Paul immediately looks for personality when hiring top performers. “You have to have personality. You can’t just be a wet rag. You have to be committed to really finding that common thread between you and your client. And when you find it, you pull at it, and create a connection,” He says. “Cross the line between client and agent and even become friends.”
He says agents have to think about how they relate with the people they’re working with. Because it’s not all about sales, or organization, it’s all about creating and maintaining a relationship with your client.
Some real estate professionals also forget that buying a house is a huge emotional shift for buyers as well, not just financials. It’s easy to forget since real estate professionals do it so often, but having empathy, and putting one’s self in the shoes of their client will not only give them a better relationship with their clients, but also a more fulfilling career.