Patrick Pohler is the Senior Product Manager of Move, the parent company of Realtor.com, TopProducer, and ListHub. It focuses on building solutions that help agents and brokers control and manage the marketing of their listings across a variety of websites and applications.
What is Move?
Move is a company that’s focused on the real estate industry. TopProducer is a stand-by CRM solution, ListHub helps agents and brokerages connect with consumers and market their properties to 3rd party websites, and Realtor.com is one of the top 3 internet portals that consumers use when searching for properties.
The average consumer is bombarded with various apps, websites, search results, and advertisements on the internet, so agents and brokerages have a lot of competition in capturing the attention of their consumers. There are also so many websites where real estate professionals can put their listings, that managing where and how your consumers can contact you or see your listing is very tedious.
ListHub is a single source where website and app publishers can get real estate data from agents and brokers, then choose which websites or apps get those listings.
What are customers looking for?
While an agent can get leads from portals like Zillow, Trulia, and Realtor.com, a website is still necessary. Agents that do really well have information that’s specific to the area. Buyers are looking for agents that are experts in the area that they want their property to be in. A blog or a website can help convey that authority and generate trust before negotiations even start.
Luckily, there are also plenty of IDX providers (the system that allows realtors to show multiple listings (MLS) property listings on their websites) that can provide brokers with websites and custom solutions.
The most important search filter for consumers or what they always want to know is the location of the property. They primarily want to know details about the area, the facilities, schools, and accommodations nearby, the crime rate, etc. Price is also a big consideration as they want to know what they can afford.
Move also brings in third-party data sources to enhance the search experience.