The job of a sales agent is to get you to agree on a price with the buyer, to get your property sold. You pay for their marketing and negotiation advice. We all have access to historical data and previous sales but that’s where it stops. We are not aware of the seller’s motivations, the emotional state of prospective buyers or the supply and demand of the micro and macro environment at the time of sales.
The best way to get a premium result is to create emotion and competition in the sale of your property.
Emotion gets the buyer thinking with the right part of their brain and the decision will be made with emotion, not logic.
Competition plays on a buyer's fear of missing out. This gives us the best chance of receiving multiple competing offers with great terms to secure the property: The ultimate situations where the seller is in charge.
All properties should begin to be marketed without a price to ensure they are not undersold. A property gets its most interest when it first hits the market. Over time the enquiry diminishes – it’s a real estate truism, that the best offers arrive early. We prolong this period with a 2 week off week campaign with just a sign, neighbours and property professionals like buyers agents and builders through to gain market feedback. Then when the official campaign starts, you hit the ground running with a price and hopefully, offers before the first official open home.
This will give us the sense of urgency we need to apply to buyers to take action.