Is it an art or a science?

Marketing is one of the fastest-paced industries in the world. Thanks to the advent of social media and other online technologies, it has only grown faster. It is also extremely unpredictable – the slightest algorithm change can shift dollars in advertising revenue overnight.

However, marketing in the real estate industry is unique in the sense that it is quite low profile. More agencies are seeing the opportunities and the importance of marketing their properties and businesses, but the approach is generalist. 

Marketing is so much bigger than dabbling in social media, content creation, and exploring platforms and that is what Matt Siddons, CEO of Siddons Inside, discusses on this week’s Digital Marketing Show. 

Learn what your agency needs to ramp up your marketing and how it differs from the marketing of old.