Digital Marketing airs every Monday at 10:00 +11 UTC, LIVE on Facebook, Twitter and YouTube.

Social media in the textbook definition is simply websites and applications that allow people to interact and share content with each other real-time. For business people, especially those in real estate, this is a way of promoting their own brand and gaining potential clients. However, creating a social media following and lead generation is not actually as easy as it first seems.

 In today’s episode, Melanie Hoole shares to us the 8 reasons that explain why social media is not generating leads:

• You’re missing the marketing part.
• You’ve forgotten to grow your connections.
• You're inconsistent with your content.
• You're not using paid advertising.
• You've not installed The Pixel.
• You're too protective over your accounts.
• The receptionist with managing your socials.
• You've been relying on free advice. 

This episode is brought to you by Melanie Hoole, #digital and #socialmedia strategist from www.hoole.co.