Digital Marketing airs every Monday at 10:00 AM +11 UTC, LIVE on Facebook, Twitter and YouTube.

Years ago, communicating on a handheld device was pure science fiction but as technology advances, what was once thought as futuristic is now a reality. Snail mail, landline telephones and traditional mass media like print, TV, and radio, are now the old technology as the use of smartphones and other mobile devices take the lead.

In today’s episode, John McGrath, founder of McGrath Estate Agents, shares his thoughts on digital and social media, including:

• What had changed over the years and how they have affected people’s lifestyles.
• How to find the right balance between staying connected and switching off as an agent and as a Marketing professional.
• How online content is valuable as a supplement to training and actual marketing strategies
• Identifying when to delegate and whom to delegate tasks

This episode is brought to you by Melanie Hoole, #digital and #socialmedia strategist from www.hoole.co.